Client: [ Uberact ]
Campaign: [ NFL London ]
Brand: [ Pepsi ]
For this project we customised a Pepsi vending machine with interactive features to generate publicity for NFL events held at Regent Street and Wembley Stadium.
While preserving the machine’s original function, we installedan HD touch screen, a printer, two live feed cameras, microphones, speakers and a ‘Chest Bumper’.
Our extra features allowed a host to control the machine remotely with the ability to hail passers-by. Hundreds of fans were soon queuing for an opportunity to engage in the vending machine’s unusual challenges. Each participant had to show their enthusiasm in order to win prizes ranging from Pepsi Max drinks to NFL tickets. This one-off machine was a huge hit with the Pepsi Team and NFL Fans.