Daily Mirror – Football Machine 2014

 

Client: [ Uberact ]

 

Campaign: [ Mirror World Cup ] 

 

Brand: [ Mirror ] 

 

Our friends at Uberact - a company specialising in extreme interaction - commissioned us to build a fully automated football-shooting robot in association with the FIFA World Cup. The robot received commands from the Daily Mirror website to shoot against a human goalkeeper in a live stream competition. The robot was comprised of a robust motion control rig combined with a powerful football-training machine. The modification allowed it to target the goal with precision and shoot with variable power.

 

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