Daily Mirror – Football Machine 2014
Client: [ Uberact ]
Campaign: [ Mirror World Cup ]
Brand: [ Mirror ]
Our friends at Uberact - a company specialising in extreme interaction - commissioned us to build a fully automated football-shooting robot in association with the FIFA World Cup. The robot received commands from the Daily Mirror website to shoot against a human goalkeeper in a live stream competition. The robot was comprised of a robust motion control rig combined with a powerful football-training machine. The modification allowed it to target the goal with precision and shoot with variable power.